Family-owned boutique brings custom and quality items to downtown

Daphne’s 525 boutique is nestled into the bustle of downtown Macon’s Cherry Street. Owned by husband and wife Aprill and Dennis Maxwell, the boutique moved to Cherry Street from Martin Luther King Jr. Blvd earlier this year.

“We wanted to be one of the landmarks of downtown,” Dennis said. He and Aprill often hung out downtown when they were younger, and they said they wanted their store to be a part of that scene.

“We really think the goal of downtown is to eat, and shop and have a good time,” Aprill Maxwell said.

Jenna Eason

The boutique is named after Daphne, Aprill’s mother, who died when Aprill was young. Daphne was born on May 25, hence the ‘525’.

Daphne’s 525 started small.

“Initially, I started out doing hairbows,” Aprill said.

Creating customized fashion items soon became a boutique for women and children. Aprill continues to make custom items, like tutus and monograms, but also sells clothing and accessories from other vendors.

Custom orders can be placed online or in-store and range anywhere from t-shirts to tennis shoes to monogrammed cups.

“We’re just trying to stay trendy,” Aprill said.

For people who live or work close to downtown Macon, Daphne’s 525 offers a “Downtown Advantage” discount on custom items and in-store purchases, in addition to monograms.

Dennis and Aprill have five kids, who sometimes help out at the store. The Maxwells are the only current employees of Daphne’s 525.

“We are a family-oriented business,” Dennis said.

You can connect with Daphne’s 525 on their Facebook page.